Genesee Specialty Ruby Red Kolsch, the unofficial beer of summer, had another record year as the #1 selling flavored beer in New York State. And, there’s only a short time left to find them in stores this year!
“Ruby Red Kolsch is the driving force behind the success of our Genesee Specialty beers,” said Genesee Brand Director Jaime Polisoto. “The beer introduced a new generation of beer drinkers to Genesee and reinvigorated the brand outside of Rochester.”
This summer, the beloved Ruby Red Kolsch was joined by Genesee’s new Tropical Pineapple Kolsch. These Genesee Specialty beers have become the summer staple for beer lovers across the state. Brewed in Rochester by Genesee’s Head Brewmaster Matt James, both varieties of kölsch offer a crisp, bright-golden ale with a bready malt body and a mild hop bitterness that complement the perfect addition of unique fruit flavors. Ruby Red Kolsch is Upstate New York’s best-selling flavored beer of the summer since 2019.
“Genesee Specialty Kolsch season is everyone’s favorite time of year in New York,” Polisoto said. “We are grateful for the love that our fans show this beer each year, and for the unbelievable response to the new Tropical Pineapple Kolsch!”
Tropical Pineapple Kolsch officially joined the Genesee Specialty family this year, hitting store shelves in May. The refreshing tropical-style kölsch beer has received a lot of love across the state in the last three months. Both varieties are available for the end of the season with one more batch shipping to stores this week.
Ruby Red Kolsch and Tropical Pineapple Kolsch are available across Upstate NY in 12-packs of 12-ounce cans, featuring familiar yellow and teal packaging and the beer’s beloved mascot, Captain Kolsch. Fans can also enjoy Ruby Red and Tropical Pineapple Kolsch on draught at select locations. Locate Genesee Specialty beers near you today with Genesee’s beer finder.
The Genesee Seasonal Lineup is the #1 Seasonal Brand in Upstate NY with five rotating varieties. Next up to hit store shelves are Genesee Specialty Oktoberfest and Cran Orange Kellerbier.