Two Buffalo,-based companies, OnCore Golf and Resurgence Brewing Co., announce a one-of-kind partnership crafting Smash Factor IPA, an IPA pushing the limits of flavor with a bold mixture of HBC 586 and Mosaic hops. Bolstered with big notes and a sweet aroma, Smash Factor is chock-full of tropical fruits and berries while fused with the dank citrus and subtle berry notes creating a harmony of flavors and elevated complexity.
“To get it just right, this collaboration has been in motion for a long time,” said Bret Blakely, co-founder of OnCore Golf. “Our goal was to create an IPA golfers can enjoy at-home, at the bar and most importantly on the golf course!”
Packaged as a 4-pack, the perfect number to share with one’s foursome or to selfishly keep to oneself, Smash Factor IPA will stand in a 16oz. colorful comic-book themed can showcasing an inspirational graphic of smashing bombs down the fairway.
“We are always looking for the next cool partnership, which we found in our own backyard with OnCore Golf,” said Jeff Ware, founder of Resurgence Brewing. “Being a golfer, we are excited to release the Smash Factor IPA this spring on-site at Resurgence to local accounts and golf courses.”
Known for giving back to the community, OnCore Golf and Resurgence are also proud to announce that, with every beer sold, a donation will directly benefit the WNY PGA HOPE sector. WNY PGA HOPE introduces veterans to the game of golf, using it as an outlet to enhance their physical, mental, social and emotional well-being.
For more information regarding the collaboration, please join OnCore Golf and Resurgence Brewing Co. at the official Smash Factor IPA launch on Saturday, April 9 (12pm to 3pm). Activities include The Masters watch party, putting for prizes on a custom putting green and beer tasting at Resurgence, located at, 55 Chicago Street.
About OnCore Golf Technology
One of the most disruptive golf technology companies of the past decade, OnCore Golf Technology delivers breakthrough products that help improve the on-course performance of golfers worldwide. Anchored by proprietary perimeter-weighting and high moment of inertia technology, its AVANT 55, ELIXR, and VERO X1 balls have captivated communities of golfers from beginners to elite players. OnCore Golf is also pioneering the leading artificial intelligence-based golf instruction app – Golf Boost AI – and introducing innovative designs for futuristic golf entertainment centers. The company’s management team includes executives who’ve led several of the highest-profile global golf brands in R&D, operations, manufacturing and marketing.