Genesee Specialty Ruby Red Kolsch is returning for the season. The #1 selling flavored beer in New York State will be available across Upstate New York starting next week.
The Kolsch Craze
Ruby Red Kolsch has grown every year since its launch in 2018, with an average of 66% growth each year. This beloved summer beer was the Top and Fastest Selling Beer or Seltzer in a major Upstate New York retailer in 2021.
“Upstate New York loves Ruby Red Kolsch,” said Jaime Polisoto, Genesee brand director. “It’s incredible to see the response from our fans each year. We are so thankful for the support and their unquenchable thirst for our favorite Genesee Specialty brew.”
Genesee Specialty Ruby Red Kolsch is a refreshing Kölsch with a 21st century update of ruby red grapefruit flavors. The result is a crisp, bright-golden ale with a bready malt body and a mild hop bitterness that complement the perfect addition of tart, mouthwatering grapefruit flavors.