Here’s How You Can Name New York Beer Project’s New Weizenbock

Update: The brewery has chosen the name Baby Got Bock, submitted by by Kelly Ferguson. The beer will be released on November 17 during the brewery’s anniversary weekend.

Do you want to name a new beer at New York Beer Project? Of course you do. If you’re reading this, or have ever drank a craft beer, chances are you’ve thought to yourself, ‘naming a beer isn’t that hard’ or ‘I could have come up with a better name than that.’ Well, now you can. New York Beer Project is looking for a name for their brand new Weizenbock. And if your name is chosen, you win beer. It’s the definition of a win-win situation. Name a beer, win beer. It’s that easy.

To enter, all you need to do is comment on the post at NYBP’s Facebook or Instagram page. The contest winner will receive 2 crowlers of the beer they helped name.

“In honor of our anniversary, we will be brewing a brand new Weizenbock. Name? That’s where you come in! Write your name suggestions below, and we will choose a winner as the official name of our new release!” NYBP says. “If we choose the name you suggest, you get 2 free crowlers of that beer and of course, MAJOR bragging rights. Let those creative juices flow… can’t wait to see what y’all come up with!”

And just so you know what you’re naming, a Weizenbock is a wheat version of a German-style bock, or a bigger and beefier dunkelweizen. The beer features notes of bready malt, dark fruits like plum, raisin, and grape, clove and banana.

So, it’s time for you time crack a couple cold one, or down a few cold pints, whichever you prefer, put on your thinking caps and get to work. Impress your friends with your wit, showcase your knowledge of obscure pop culture references or show off your comedy chops.

Brian Campbell is co-founder and Brand Manager of the Buffalo Beer League, and writes the weekly Buffalo Beer Buzz column. If you have beer news that should be included in the Beer Buzz, Brian can be reached at brian@buffalobeerleague.com, on Twitter (@buffbeerleague), Instagram (@buffalobeerleague), and Facebook (@thebuffalobeerleague).