The Rochester Americans are celebrating 65 years with an assist from the Genesee Brew House. A new beer collaboration, Amerks Amber Ale, will be available at the Brew House starting April 23.
Amerks Amber Ale will be available on draft and in to-go growlers and crowlers. The Brew House is also offering a special promotion to celebrate the team’s birthday.
“Amerks Amber Ale puts a dry-hopped twist on our classic, creating an exceptionally clean, well balanced beer,” said Genesee Brew House brewmaster Dean Jones. “We’re really excited to release this collaboration and commemorate 65 years of professional hockey in Rochester. Nothing goes better with an Amerks game than an ice-cold Genny.”
Dean Jones strikes again! To celebrate the Amerks 65th anniversery, Amerks Amber Ale is now available at the Brew House. This super smooth amber has subtle sweet malty notes accented by biscuit, toasted and caramel aromas and flavors. pic.twitter.com/SlEmmT5DIO
— Genesee Brew House (@GennyBrewHouse) April 23, 2021
A super smooth amber ale with subtle malty notes that are accented by biscuit and toasted caramel flavors, Amerks Amber Ale was created and crafted by Genesee Brew House brewmaster Dean Jones on his 20-barrel pilot system.
“The Amerks and Genny beer are two of the most iconic and time-honored institutions here in the city of Rochester and we’re excited for the chance to bring those together with the launch of the new Amerks Amber Ale in honor of our 65th season,” said Amerks Vice President of Business Operations, Rob Minter.
Score an Anniversary T-shirt!
In addition to the new beer, the Genesee Brew House is offering a new promotion to celebrate the Amerks’ birthday. Now through the end of the month, anyone who purchases a 30-pack or two 12-packs of any Genesee beer and brings the receipt to the Brew House will receive a limited-edition Amerks 65th Anniversary t-shirt, while supplies last.
For more information, visit www.geneseebeer.com.