Western New York’s newest brewery, Shalooby Loofer Brewing, will officially open their doors at 10737 Main Street in Clarence on September 1.
The brewery and taproom is located in a converted 3-car garage equipped with a Ruby Pro 1 BBL Electric Brew House.
The brewery has announced that they plan to donate a portion of their proceeds to charity with $1 of each pint sold in the tasting room going to benefit buildOn, which will help to support building a school in Nepal. Craft beer for a great cause.
And if you’re reading this, which I hope you are, you’re more than likely wondering about the genesis of the brewery name? That comes from the nicknames of owner/brewer Eon Verrall’s daughters, Madison (Shalooby) and Maggie (Loofer). Verrall says that he initially was looking to open something on a much, much smaller scale, but decided to ‘go big or go home.’
“I have been dreaming about owning a brewery or restaurant for a long time,” a brewery blog post reads. “Maybe it was the relentless winter, maybe it was discontent or maybe it was seeing my two daughters start to spread their wings; something got me to take action on this dream this spring. The initial plan was to buy a small nano-brewing system (1/2 barrel) and begin brewing in my basement before going commercial. Well, as the saying goes, go big or go home.”
They have also launched the Founder Guild for those looking to help get the fledgling brewery off the ground. You can get more info and join here. You can also email email@example.com if you are interested in joining.
“Do you want to be part of something cool?” the brewery says of the Founders Guild. “Help us out by becoming a member of the Founders Guild. We are looking for 100 people passionate about cool local beer and willing to donate $200 to help us pay for our first pilot brewing system. Members of the Founders Guild will receive a complementary one-of-a-kind Founders Guild cap along with their name on a plaque in the brewery and a card for 50% off their first 20 pints.”
Brian Campbell is co-founder and Brand Manager of the Buffalo Beer League, and writes the weekly Buffalo Beer Buzz column. If you have beer news that should be included in the Beer Buzz, Brian can be reached at firstname.lastname@example.org, on Twitter (@buffbeerleague), Instagram (@buffalobeerleague), and Facebook (@thebuffalobeerleague).