As the COVID-19 vaccine becomes available to more Americans this spring, it’s no longer accessibility that poses the greatest challenge, it’s hesitancy. With 1 in 4 Americans not planning to get vaccinated, Samuel Adams is entering the conversation to help combat skepticism amongst drinkers with humor.

With their new #ShotForSam vaccine incentive program, Sam Adams redefines what it means to order a “shot and a beer.” For vaccinated (21+) drinkers, Sam Adams wants to “buy” you a beer with #ShotForSam. They will cover the cost of a beer for the first 10,000 drinkers who share evidence of their vaccination on social media.

Eligible drinkers can share proof of vaccination like an “I’m vaccinated” sticker or bandage photo (vaccine card not required) with the hashtag #ShotForSam and tagging @SamuelAdamsBeer on Instagram or Twitter to receive $7 cash via Cash App to cover a Sam Adams of their choice from their favorite local bar or restaurant.

  • For drinkers: Some fine print before your pint, must be 21+ to enter.  No medical information required, in fact, please keep that information to yourself. And, please drink responsibly. We’re still in a pandemic.
  • Drinkers will need a Cash App account to participate, but it’s easy to create one via

“Humor can be a powerful tool. We’re in a position to make something as important as the COVID-19 vaccine more approachable, especially for someone who may be intimidated,” said Lesya Lysyj, Boston Beer Company’s CMO, “What we all have in common is our desire to get back to safely sitting at the bar with our friends, sharing a beer. Imagine if our younger, more social drinkers see this and think: if Your Cousin from Boston can get vaccinated, so can I.”