Grab your shovels and dig out your grills: Ruby Red Kolsch is back. The Genesee Brewery is celebrating summer early and the return of brighter days with the return of Rochester’s favorite beer.

New this year, Ruby Red Kolsch officially joined the Genesee Specialty line, has a fresh new look with slightly updated packaging and will return to shelves earlier than ever before.

This Genesee Specialty beer is a refreshing Kölsch with a 21st century update of ruby red grapefruit flavors. The result is a crisp, bright-golden ale with a bready malt body and a mild hop bitterness that complement the perfect addition of tart, mouthwatering grapefruit flavors.

In summer 2020, Ruby Red Kolsch was the #1 best-selling beer in Buffalo and Rochester, growing three-times faster than the category.

“We always get requests to make Ruby Red Kolsch a year-round offering, and while it’s still seasonal, we’ve extended the season this year with a very early release of this fan favorite,” said Inga Grote-Ebbs, Genesee brand director. “We want to thank Genesee fans for their support and help fill their fridges with sunshine.”

Ruby Red Kolsch will be available across Rochester and additional markets starting next week in 12-packs of 12-ounce cans, featuring familiar yellow packaging and the beer’s beloved mascot, Captain Kolsch. Fans can also enjoy Ruby Red Kolsch on draught at select locations.

“We are excited to bring Ruby Red Kolsch back to our favorite bars and restaurants across Upstate New York so Genny fans can enjoy the beer while safely supporting these small businesses,” said Grote-Ebbs.

Also available now is Genesee’s seasonal offering Lemon Strawberry Cream Ale. A fruity twist on the Genesee classic, Lemon Strawberry Cream Ale has the flavor of an ale, the smoothness of a lager, and a refreshing lemon strawberry flavor. Fans can find both beers across Upstate New York. Fans can find both beers near them with Genesee’s beer finder.