Grab your lederhosen because Samuel Adams is celebrating the return of the #1 fall seasonal favorite, OctoberFest, by giving away five trips to the long awaited 2022 Oktoberfest celebrations in Munich.
Bringing drinkers one sip closer to Oktoberfest with an instant passport hunt, those who purchase specially marked packages of OctoberFest 12-pack bottles will have an opportunity to find one of five golden bottles. Drinkers can also track the status of the golden bottle at interactive digital hubs or win big at participating retailers.
For drinkers everywhere looking to celebrate beer with beer, Samuel Adams is offering even more ways to play and win a bigger and better Oktoberfest in 2022:
- Hoist a stein in-store: Participating locations, found at SamuelAdams.com, will host a stein hoisting competition where every competitor will be entered to win a trip to Munich with a friend by scanning a QR code and sharing a photo of their participation. One steinhoster will be drawn at the end of October.
- Find the Golden Stein: At participating locations, drinkers can scan a specially curated QR code for an AR-like experience. If a full Samuel Adams Golden Stein appears on their phone, they win Oktoberfest themed merchandise and regardless if they win or lose, drinkers will be entered to win a trip to the 2022 Oktoberfest in Munich.
- Win OK-TO-BEER-FEST attire: Drinkers that scan the QR code on in-store displays at select locations will have the chance to win one of over 1,500 prizes of Oktoberfest apparel.
Drinkers can then visit the golden hub for more fall celebrations at OctoberfestSamAdams.com.