Just in time for football season, Buffalo-based Labatt Blue Light will release its football-themed hard seltzer under a new name that recognizes the power of Western New York’s fanbase. Labatt Blue Light Seltzer Stampede is on shelves now, just in time for pre-season football.

“Buffalo’s fanbase is known nationwide for its dedication to the Buffalo Bills,” said Corey Berger, associate brand manager for Labatt. “Labatt has always been a part of football tailgating and pre-gaming. We decided to name our seltzer Stampede to honor the best fans in the country.”

Labatt Blue Light Stampede has evolved from QB1, which was introduced last football season and quickly became a fan favorite. Stampede has the same refreshing taste profile which combines raspberry, lemon, and cherry flavors — similar to a rocket pop. This year’s red, white and blue can features a stampede of buffalo, a tribute to the power, energy and charge of Buffalo fans. Stampede will be available in stores, starting this week until supplies last. Stampede comes in a 12-pack of 12-ounce slim cans.

“We feel lucky to be a part of this community and fan base,” said Berger. “We love introducing a product that honors Buffalo fans!”

Labatt Blue Light Seltzer first launched in 2020. Since that time, Labatt Blue Light Seltzer has become one of the top five bestselling hard seltzer brands in Upstate NY.