Upstate N.Y.’s favorite beer is back just in time for spring break. Genesee Specialty’s iconic Ruby Red Kolsch begins shipping its 12-ounce 12 packs this week, hitting shelves in just a few days. Later this month, Genesee is also introducing Ruby Red Kolsch in new 16-ounce cans perfect for summer and created to be offered at event venues.

These new 16oz. cans are getting ready to set sail from the brewery and will be on the shelves this week. Now in production, Ruby Red Kolsch’s 16oz. cans offer the same bright, refreshing grapefruit taste that consumers love, just with more to enjoy.

With its bright, refreshing German heritage and quirky captain character, Ruby Red Kolsch continues to take Upstate NY by storm as the region’s number-one bestselling flavored beer.

“Consumer love for Genesee’s Ruby Red Kolsch is so palpable that Genesee wanted there to be more Kolsch to love,” said Jaime Polisoto, Genesee brand director. “Ruby Red Kolsch season is always one of our favorites. We’re so excited to be able to offer this beer in a larger can, allowing for more opportunities for Ruby Red Kolsch to be enjoyed all season long!”

New 16oz. cans of Ruby Red Kolsch

New this year, Ruby Red Kolsch will be available in towering 16oz. cans, shipping from the brewery later this month. These new 16oz. cans open the door for Ruby Red Kolsch to be enjoyed at large-scale festivals, concerts, and event venues where 16oz. is the preferred can size.

“As the regions number-one bestselling flavored beer*, we’re introducing 16-ounce cans so we can offer Ruby Red Kolsch at festivals, concerts, and event venues where that is the preferred can size,” said Polisoto. “You will now be able to enjoy Ruby Red Kolsch at all of your summer celebrations. Be sure to add these tall boys to your cart during your weekly Kolsch run!”

Visit the Genesee Brew House and enjoy Ruby Red Kolsch on tap. While there, people can also visit the shop for new swag from the quirky boat-loving, pipe-smoking captain; brand-new Ruby Red Kolsch merchandise is available for purchase.

*Source: IRI Unify, Beer/FMB/Cider, Upstate NY MULO + C, SKU Level, $ Sales, AVG Weekly CWD Distribution, AVG Weekly $ Per Total Pt of CWD, 13WE 06.13.21

About Ruby Red Kolsch
Ruby Red Kolsch is a refreshing, bright-golden ale boasting tart grapefruit flavors. With a bready malt body and mild hop bitterness, this mouthwatering ale is crisp and delicious. A traditionally trained brewer himself, Genesee Brew House Brewmaster Dean Jones created this summer brew for its German heritage and fun taste profile.