Most Oktoberfest events may be cancelled locally and across the pond this year, but that’s not stopping the Genesee Brewery from celebrating. The brewery is rolling out a brand-new recipe in its Oktoberfest specialty brew and offering fans a chance to have their own Fest experience at home. Genesee’s Oktoberfest’s new recipe was inspired by the traditional fest beers served in Germany.
“During the modernization of our brewery in 2018, we hosted a number of German and Belgian engineers that travel to Munich each year to celebrate the real-deal Oktoberfest,” explained Steve Kaplan, Genesee Brewmaster. “They were surprised that our annual brew was a Marzen style, and not the Festbier that is served in Munich today. They brought us samples of modern Festbiers which are a deep golden malty and full-bodied lager balanced out with mild bitterness and noble hop aroma. It’s like a Helles lager but bigger, bolder, and higher ABV- exactly what you want to sip all day at the Fest. This year we are taking the advice of our German friends and brewing a big golden malty lager.”
The new Oktoberfest is available now in 12-packs of 12-ounce cans across local Upstate NY retailers.
Genesee Brew House Offers Oktoberfest-at-Home Retail Packs
New this year, the Genesee Brew House is offering “Oktoberfest-at-Home” packs with a family-style meals of delicious German food, authentic Festbier glasses and the new Oktoberfest beer. See below for the new pack options and pricing. Starting Friday, September 4, fans are encouraged to order an Oktoberfest-at-home pack for curbside pickup and celebrate the festival with friends and family at home.
Pack #1 – Glass growler with a fill of Oktoberfest, four Oktoberfest branded pint glasses – $25
Pack #2 – Pack #1 plus two orders of pretzels and dipping sauces – $40
Pack #3 – Two orders of pretzels, sausage platter for four, four Oktoberfest branded pint glasses, 12-pack of Genesee Oktoberfest – $75
Pack #4 – One order of pretzels with dipping sauces, two Genesee steins, 12-pack of Genesee Oktoberfest- $40
“While we can’t gather for a big festival, we can still celebrate good beer and great food!” said Malcolm Franklin, Genesee Brew House general manager. “We’re happy to offer a brand-new, authentic Oktoberfest beer and a variety of to-go packs with German-inspired food to create the perfect at-home Oktoberfest celebration!”
For more information, visit www.geneseebeer.com