42 North Brewing Company is hosting the 2nd Annual HillTap Festival at one of the most unique venues in the region, on top of the mountain at Holiday Valley Resort in Ellicottville. This Saturday, July 23, HillTap will bring a day full of adventure sports, music, and craft beer to the beautiful grounds of Spruce Lake.

“HillTap is truly a one-of-a-kind event. The opportunity to, again, host an event at the top of the mountain is truly unique. There is no better spot to merge craft beer, roots music, and adventure,” said 42 North Brewery Founder, John Cimperman.

Niki Klein, director of Resort Services at Holiday Valley adds, “It’s great to partner with 42 North on this event. Their adventurous spirit fits our DNA. We encourage attendees to spend the morning hiking and biking the trails and then spend the afternoon up at Spruce Lake”.

The music line-up for HillTap will feature two regional artists. Big J Blues will bring his blues to the cabin porch stage at 1pm, followed by Meadville, PA-based Sunday at the Station. Sunday at the Station will be performing its high-energy Americana, folk, and bluegrass in Ellicottville for the first time at the HillTap Festival.

The vendor line-up at HillTap includes SUP Erie Adventures, Mud, Sweat & Gears, Tom’s Pro Bikes, Holiday Valley E-Bikes, 716 Fly Fishing and Hatchet & Hops. Each of the vendors will be offering product exhibitions and demonstrations, so attendees are encouraged to bring their adventure gear to take part in the adventure. Additionally, Fat Bob’s BBQ and Nani’s Mountainside Food Truck will be on-site during the festival.

Advance tickets are $30 and include free parking, a lift ticket up to Spruce Lake, and a full-day of music and adventure sports demo’s and clinics. Additionally, a $40 ticket will be offered for those looking to transport their mountain bike up to Spruce Lake. Children, 10 and under, are free when accompanied by an adult ticket holder.

The event runs from 12pm until 6 pm. For tickets and more information on HillTap, log onto www.hilltapfestival.com.