Last season, 42 North Brewing Company introduced its first football-themed beer to the avid fans of Western New York. The beer, branded “Where Else Would You Rather Beer?”, pays homage to the lore and rituals of the Buffalo tailgate experience.

For the inaugural launch of the beer, 42 North featured brewery friends and family on the can design. This year, 42 North invites Buffalo football fans from across the globe to submit their images to be featured on the 16 ounce can. 42 North is seeking fan images that celebrate the tradition and camaraderie of the Buffalo tailgate experience.

“Where Else Would You Rather Beer?” is a light, approachable kolsch-style beer. According to 42 North’s head brewer, Matt Matuszewski, “42 North chose a kolsch due to the growth in popularity of lagers in the craft segment. We also love this style for its approachability and lower ABV, which pair well with the tailgating experience.”

Fans interested in submitting their photos for the can design are invited to send their images to by July 7th. Please note, fans must be 21 or over to submit their photos. The beer, and its new can design, will hit the shelves throughout Buffalo and Rochester in mid-August in time for Buffalo’s favorite season, football season.