The unofficial beer of summer, Ruby Red Kolsch, is having a record year as the #1 selling flavored beer item in New York State – and it’s running one more brew.

New this year, Ruby Red Kolsch officially joined the Genesee Specialty line, has a fresh new look with slightly updated packaging and returned to shelves earlier than ever before. Now, it’s available for the end of the season with one more batch shipping from the brewery this month.

“Ruby Red Kolsch season is the best time of the year!” said Inga Grote-Ebbs, Genesee brand director. “We are grateful for the love fans show this beer. We just produced our last batch of the summer, and the 12-packs will be sailing to stores all month. We expect the captain will stick around until mid-August at local retailers. We hope everyone will enjoy the sunshine outside and in a can with Ruby Red Kolsch this summer!”

This Genesee Specialty beer is a refreshing Kölsch with a 21st century update of ruby red grapefruit flavors. The result is a crisp, bright-golden ale with a bready malt body and a mild hop bitterness that complement the perfect addition of tart, mouthwatering grapefruit flavors.

In summer 2020, Ruby Red Kolsch was the #1 best-selling beer in Buffalo and Rochester, growing three-times faster than the category. This year, it outperformed last summer as the #1 selling flavored beer item in New York State.

Ruby Red Kolsch is available across Upstate New York in 12-packs of 12-ounce cans, featuring familiar yellow packaging and the beer’s beloved mascot, Captain Kolsch. Fans can also enjoy Ruby Red Kolsch on draught at select locations. Ruby Red Kolsch can be located with Genesee’s beer finder.