While the season may look a little different this year, there is still plenty of cheer to go around in the form of two new Genesee beers. Dean Jones, Genesee Brew House brewmaster, created Blood Orange Cranberry Cream Ale, and a Bourbon Barrel Aged Winter Warmer for Genesee fans to enjoy all season long.
Preorder is now live for the holiday-inspired brews, which will be available for pick-up only at the Brew House starting this Friday, December 4.
“With safety as our top priority, we made the decision to forgo the Genesee Keg Tree this season,” said Inga Grote-Ebbs, Genesee brand director. “While we will miss the big party and our favorite seasonal spectacle, we’re excited to celebrate in a different way, by sharing two new seasonal beers for fans to enjoy at home.”
“This year gave me a lot of time to sit and think and fortunately that means I brewed up some new ideas. I’m excited to celebrate not only the holidays, but the end of 2020 with two delicious new beers,” said Jones. “Blood Orange Cranberry Cream Ale puts a seasonal spin on our classic Cream Ale and the Bourbon Barrel Aged Winter Warmer is perfect for fire-side sipping. Order ahead, pick up a few crowlers and enjoy!”
The Bourbon Barrel Aged Winter Warmer was brewed in November 2019 and set aside in bourbon barrels provided by local craft distillery Black Button Distilling where it aged for a full year.
“As true Rochester natives, Genesee Brewery holds a special place in our hearts. We have collaborated with Dean several times over the years and each one is bigger and better than the next. We are so excited to see our barrels contribute oak and spice notes to this Winter Warmer,” said Master Distiller and President Jason Barrett. “Of course, these beers are not aging in just any bourbon barrels. The wood is first aged outside for up to three years to draw out any sap, moisture, and tannins, eliminating any bitterness. We then char the barrels for 13-17 seconds creating a filter that will remove any sharp flavors creating sweet velvety notes that will enhance the flavors of not only our bourbon but now this one-of-a-kind beer. We look forward to future collaborations between our two Rochester beverage companies.”
Both beers will be available only at the Brew House for pick-up in growlers and crowlers (32-ounce cans). Preorder is now available here. Fans can check www.geneseebeer.com daily for new retail specials through the holiday season.