Starting today through December 31, Southern Tier Brewing Company, in collaboration with the United Way and 26 Shirts, are launching a program celebrating the “City of Good Neighbors,” enabling the United Way to provide Covid-19 personal protective equipment (PPE) to Western New York neighbors in need.
The three local organizations are encouraging beer drinkers across the Greater Buffalo, New York region to chip-in with a direct donation to United Way’s COVID-19 efforts. All donations go directly to the United Way to bolster their distribution of PPE and masks to Erie, Niagara and Chautauqua counties. Southern Tier is jumpstarting the fundraising efforts with a direct donation of over $10,000 that will result in over 30,000 masks for those in need in the Western New York area.
Fans can join Southern Tier to support United Way’s COVID-19 efforts in three different ways:
• Make a direct donation at STBCBEER.com/DONATE
• Purchase limited-edition Buffalo-made 26 Shirts apparel
• Enter for a chance to win limited-edition apparel
“In a year unlike any other, Western New York and the spirit of the ‘City of Good Neighbors’ have inspired us to bring our fans together to support the United Way’s efforts around COVID-19,” said Co-Founder of Southern Tier Brewing Company, Phin DeMink. “Southern Tier Brewing Company has worked with the United Way for many years and given the challenging year we’ve all experienced, now is the time to take our partnership to the next level.”
“Our community is facing challenges and problems we’ve never seen before. We are proud to partner with Southern Tier Brewing Company to support residents as we continue to navigate the COVID-19 pandemic,” said Amy Rohler, executive director, United Way of Southern Chautauqua County. “Southern Tier Brewing Company is an integral part of our community and we are fortunate to have them in our backyard.”
Fans can look out for Southern Tier beer in local grocery and beverage stores proudly showcasing the “City of Good Neighbors” limited-edition artwork. Shoppers can scan the displayed QR code to quickly participate and purchase apparel featuring the “City of Good Neighbors” design, created locally by 26 Shirts. $8 of each apparel purchase helps the United Way provide PPE and masks to Western New York neighbors in need.
26 Shirts is the brainchild of Buffalo community advocate Del Reid. Southern Tier and 26 Shirts collaborated to create the “City of Good Neighbors” design to embody the gritty and supportive spirit of the people of Buffalo, New York. To-date, 26 Shirts has raised $934,296 for charitable organizations through apparel sales of their unique designs and now, Southern Tier hopes to propel their fundraising contribution to a monumental $1 million mark.
“When Southern Tier reached out with this idea, I was honored 26 Shirts was top of mind for them when it comes to initiatives that do-good for Buffalo,” said Del Reid, founder of 26 Shirts. “We’re looking forward to working together on this project to give back to the United Way.”
Visit STBCbeer.com to learn more.