In conjunction with National Superhero Month, NYBP will be releasing Superhero Sour- their newest collaboration brew with Perry’s Ice Cream.
On this date, the 20,000th pint of this very special collaboration series will be poured from the taps of the Lockport brewery, representing the $20,000 donated to Oishei Children’s Hospital as a result of this partnership.
“Kevin and I, and our entire NYBP Team – now over 300 people strong – is beyond proud that we are able to be partnered with such an amazing local tradition such as Perry’s Ice Cream for this unique Mash up,” New York Beer Project Owner Kelly Krupski said. “It’s also wonderfully surreal that we were able to donate $20,000 to Oishei in under two years. What this actually means is, our guests drank over twenty thousand pints of the NYBP Perry’s collab just in our Lockport location alone. What a fun way to #makeadifference one beer at a time.”
This unique “Mash Up” series where New York Beer Project brews unique beers inspired by Perry’s iconic ice cream flavors began May 29, 2017 with the creation of Panda Paws Porter. The objective was to give back to the community and let craft beer drinkers make a difference by donating $1 for each pint sold at the NYBP Lockport location to Oishei Children’s Hospital. The original goal of raising $10,000 by Memorial Day 2018 was celebrated early last March. Fast forward two years, and the $20,000 goal, also achieved earlier than expected, came through sales of many delicious craft ales and lagers brewed to imitate the flavors found in Perry’s ice creams, such as White Christmas Belgian Blonde Ale, Death by Chocolate Imperial Stout, and the current offering, Superhero Sour, brewed for all the superheroes at Oishei Children’s Hospital.
“With the new trend of wildly creative flavored beers, Milkshake IPAs, and beers that mimic crazy flavors such as cereals we used to eat as kids, or baked goods, the NYBP Perry’s collab is the perfect platform for this new “fun beer” wave,” she continues. “NYBP / Perry’s Superhero Sour really sums up the whole heartbeat of this collab, since it was brewed to celebrate all the Superhero patients at the hospital as well as all the Superheros who make miracles happen daily at Oishei. This is extremely personal to all of us here at NYBP. Basically, this $20,000 donation to the Hospital is from New York Beer Project, Perry’s and everyone of legal drinking age in Western New York.”
New York Beer Project and Perry’s Ice Cream will be presenting a check for $20,000 to Oishei Children’s Hospital this month. For more information, please visit http://nybeerproject.com and https://www.perrysicecream.com/.
