By now, we’ve all heard the hype from pundits and talking heads across the country – the Buffalo Bills are the best team in the NFL, frontrunners to win the Super Bowl and Josh Allen is the leading MVP candidate. While it’s anyone guess as to how this season will play out, chances are we’re all going to need a drink at some point over the next few months.

And, as they say, there is no time like the present to plan your course of attack, especially with training camp, the unofficial end of the offseason, now underway. It runs through August 11 at St. John Fisher in Pittsford.

EBC is certainly all-aboard the Bills train this season, as evidenced by the release of two gameday ready brews in Tailgate Time IPA and The Herd crushable Lager.

Tailgate Time IPA is a bright, aromatic American IPA with notes of apricot, lemon rind, and hearty hops that’s brewed to be the perfect companion at your next tailgate, football party, or favorite sports bar, packaged in cans that celebrate the one-of-a-kind tailgate culture of Bills Mafia and Bills-loving WNY. Tailgate Time is refreshing and crushable.

The Herd Crushable Lager is brewed to pair with all of your game-day dishes such as nachos, tacos and chicken wings. It’s easy-drinking and crushable, with a higher level of flavor than your typical pale lagers; light and subtle notes of caramel, citrus, vanilla and malt, with no hard edges and a soft, light finish. The Herd is also packaged in cans that celebrate our favorite team bringing the fight.

Tailgate Time is packaged in 4-packs 16oz. cans and The Herd is packaged in 12oz. 6-pack cans. Both are crushable brews, intended to appeal as a proper tailgate beverage, and both will be available throughout the regular season and into the playoffs.

Go Bills.

Brian Campbell is co-founder and Brand Manager of the Buffalo Beer League, and writes the weekly Buffalo Beer Buzz column. If you have beer news that should be included in the Beer Buzz, Brian can be reached at, on Twitter (@buffbeerleague), Instagram (@buffalobeerleague), and Facebook (@thebuffalobeerleague)