For the third year, 42 North Brewing & Borderland Music & Arts Festival have teamed up to release a special edition of 42 North’s Borderland IPA can art featuring the festival’s poster artwork by Colorado-based designer Shannon Kennedy.

The limited release can will be available starting this week along with a 2-Day VIP Pass Giveaway to the festival on September 18 & 19 for one lucky music & craft beer lover. You can find the beer and the giveaway at Tops Friendly Markets, 42 North Brewing & your favorite independent bottle shops & bars around WNY.

Fans will be able to scan a QR code where the special Borderland IPA cans are sold and enter to win two (2) 2-Day VIP Split-Rail Package Tickets that include an exclusive stage-front viewing areas at both (Main) and (Side) Stage, Access to private VIP Tent, commemorative stainless steel mug, commemorative laminate, VIP parking pass, culinary experience curated by local food partners & more.

Since the first Borderland Festival in 2018, the limited edition Borderland IPA can art has featured the festival’s poster artwork from various artists.

“We loved teaming up with designer Shannon Kennedy for this year’s label.” says 42 North Brand Manager Zach Keller, “it’s awesome to see how festival poster art can translate to a beer can especially when it captures the feel of Borderland Festival and Knox Farm State Park so accurately.”

Borderland Festival welcomes some of the country’s most popular touring acts this year to Knox Farm State Park in East Aurora, NY including Jason Isbell & The 400 Unit, The Revivalists, Pigeons Playing Ping Pong, The Infamous Stringdusters & many more. Check out the entire weekend lineup at